King of Content Cool
Alifya Sohail profiles YouTube star Irfan Junejo.
content creators
Dodging the Algorithm
Riffat Rashid discusses the content, formats and platforms that dominated 2024.
“Once our video infrastructure is on-chain, creators and audiences will have ownership of content, making it impossible for any single entity to remove or control that content”
Alifya Sohail speaks to Umair Masoom, Founder and MD, Myco, about the benefits Myco’s Web3 streaming platform will bring to audiences.
“Advertisers come to us because we have mastered the art of showing their advertising to the people who will buy their product”
Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea.
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
Being Karachista
A day in the life of Salima Feerasta aka Karachista, one of Pakistan’s prominent lifestyle influencers.
Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
Great Expectations
Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.