Trends - content creation

“We look forward to opening fresh avenues for brands to connect, influence, and inspire their consumers”

Uzma Khateeb Nawaz speaks to Omar Jamil, Chief Executive Officer, Latitude CRS and Mehreen Abid Mir, Director Operations, Nutcracker Marketing Solutions, about the recent strategic partnership between the two agencies and their future plans. Published 10 Jun, 2025 02:51pm

From Employees to Influencers

Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali. Updated 25 Apr, 2025 01:33pm

Don’t Be a Copycat or a Suck-up!

In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content is the only way to stand out, writes Amber Arshad. Published 11 Mar, 2025 02:00pm