From Employees to Influencers
Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.
content creation
Don’t Be a Copycat or a Suck-up!
In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content
is the only way to stand out, writes Amber Arshad.
Scroll, Tap and Share
Zubair Mallick discusses the power of the short-form video.
King of Content Cool
Alifya Sohail profiles YouTube star Irfan Junejo.
Dodging the Algorithm
Riffat Rashid discusses the content, formats and platforms that dominated 2024.
A Dynamic New Phase for DOOH
Ahsan Shaikh discusses how generative AI has transformed Pakistan’s OOH landscape.