A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
consumer trends
Capturing Dil, Dimagh and Market Share
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
“Beauty is a personal choice”
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.