A Journey from Tradition to Trend
With its rich history and commitment to innovation, the textile sector remains a powerful force in shaping fashion trends and societal values, writes Arfa Syed.
consumer lifestyles
Redefining Consumer Connections
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Can Pakistan Afford Its Consumers?
Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.
“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
The East-West Convergence and Divergence
To be more effective, advertisers need to understand the nuances that drive different consumer cultures, argues Tamoor Mir.
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.