Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Consumer behaviour in Pakistan
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
The Beauty of Self-Discovery
Muhammad Ali Khan on how personal care brands have evolved their messaging.
OOH Goes Programmatic
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
How to Think Like A Pakistani Consumer
Ipsos Consumer Book '22 in review.
Moving out of the comfort zone
Agencies must embed technology deep into their processes and business models