Aurora Magazine

Promoting excellence in advertising

Consumer behaviour in Pakistan

Downsizing on the Value

Downsizing on the Value

As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition. Published 10 May, 2024 11:40am
OOH Goes Programmatic

OOH Goes Programmatic

Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh. Published 21 Jul, 2023 02:41pm