Insights from Aurora’s Dipstick Consumer Survey conducted in May 2024.
Updated 06 Sep, 2024 11:59am
To be more effective, advertisers need to understand the nuances that drive different consumer cultures, argues Tamoor Mir.
Updated 12 Aug, 2024 11:00am
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Updated 21 Oct, 2024 12:29pm
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
Updated 24 May, 2024 04:18pm
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
Published 10 May, 2024 11:40am
Muhammad Ali Khan on how personal care brands have evolved their messaging.
Updated 18 Oct, 2023 02:50pm
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
Published 21 Jul, 2023 02:41pm
Ipsos Consumer Book '22 in review.
Updated 08 Jun, 2022 12:53pm
Agencies must embed technology deep into their processes and business models
Published 27 Mar, 2019 11:36am