Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
communication strategy
Branding in a Time of Boycotts
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
Thought Leadership as a Communication Strategy
Muhammad Ali Khan on how to acquire authentic brand power.