Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Colin Kaepernick
Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.
A Purpose to What Purpose?
Pakistani brands need to understand that purpose-led campaigns need concrete
and consistent follow-through to be credible.
Nike fields controversy
The brand gives a new meaning to its tagline ‘Just do it’.