Musically intolerant?
Is the Ko Ko Korina controversy a storm in a teacup, or does it reflect how passionate Pakistanis are about their music?
Coke Studio Pakistan
The curious case of the missing big idea
Asrar Alam laments a singular lack of originality.
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
She’s not buying it
Four tips on how to sell to the Millennials.
The Millenial pitch
How to pitch your agency to a Millennial.
Feeling the beat
A very Pakistani initiative that has enabled hearing impaired people to experience music.
When content meets marketing
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
Let the Music Do the Talking
Lessons brands could learn from Coke Studio.