Aurora Magazine

Promoting excellence in advertising

Coke Pakistan

Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Updated 22 Oct, 2024 03:38pm
Why the Boycott Won’t Work

Why the Boycott Won’t Work

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder. Updated 05 Jan, 2024 03:41pm
Pakistan’s First Plastic Road

Pakistan’s First Plastic Road

To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad. Published 15 Oct, 2021 01:00pm
Please Lighten Up

Please Lighten Up

This year, Ramzan campaigns came with an overdose of sobriety with mixed results. Updated 04 May, 2021 02:34pm