Localising the Global Strategy
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
Coke Pakistan
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
Why the Boycott Won’t Work
Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder.
![Ice[d], Ice[d] Baby](https://i.dawn.com/thumbnail/2023/05/6461b3954e696.jpg "Ice[d], Ice[d] Baby")
Ice[d], Ice[d] Baby
Coca-Cola Pakistan launches Fuzetea in Pakistan
Pakistan’s First Plastic Road
To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad.
Please Lighten Up
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
Top 5 Marketing Fails of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Let the Music Do the Talking
Lessons brands could learn from Coke Studio.