To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Coke
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
Making the Shift to Iconic Branding
Successful brands don’t do functional or emotional; they do iconic, writes Khalid Naseem.
What was Coca-Cola Thinking?
Why Coke’s latest commercial is a severe letdown.
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
The restless restaurateur
Sikander Rizvi, CEO, Xander's, in profile.