A few of my favourite things
A review of some of the recent ad campaigns.
Coca Cola Pakistan
Campaign Watch
Some of the best recent ad campaigns.
The ethics of influencer marketing
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
What was Coca-Cola Thinking?
Why Coke’s latest commercial is a severe letdown.
Brand Power in the Pavilion
Why haven't brands leveraged cricket better to their advantage?
Branding in a modern economy
Three leading marketers on brand leadership in a modern economy.