A Journey from Tradition to Trend
With its rich history and commitment to innovation, the textile sector remains a powerful force in shaping fashion trends and societal values, writes Arfa Syed.
Clothing brands
“Why are our governments never business-friendly?”
Naz Mansha, CEO, Nishat Linen, speaks to Aurora about the success
of her brand and the challenges posed by the present economic environment.
A Magical World of Modern Marvels
A day in the life of Batool Habib Curmally, Associate Head of Marketing, Image Pakistan
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
“My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia”
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
Eid Trends: Worth the Investment?
How are clothing brands faring during the run-up to Eid?