To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis.
Published 28 Feb, 2024 03:30pm
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
Published 13 Jan, 2022 05:26pm
Amir Haleem, CEO, Skale Interactive and Kueball Digital, speaks about the complexities in the client-agency dynamic.
Updated 13 Jan, 2022 06:03pm
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
Published 07 Jan, 2022 11:53am
Muneeb Akram experiences a change in perspective after moving to the client side.
Published 16 Mar, 2021 12:55pm
Taimur Tajik moves from the agency to the client side.
Published 20 Nov, 2020 06:22pm
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
Published 12 Jun, 2018 02:57pm
What ultimately went wrong in Sir Martin Sorrell's great empire.
Updated 12 Jun, 2018 11:05am
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Published 08 Jun, 2018 11:57am
Owner, barely average. design, discusses advertising that speaks openly about things rather than just coffee.
Updated 12 Jun, 2018 03:08pm
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
Published 15 May, 2018 06:23pm
Clients are leading both their brands and the profession down the garden path of mediocrity.
Published 20 Apr, 2018 09:40am
How to win at pitches.
Updated 26 Apr, 2018 09:24am
The more you squeeze an agency, the less the creative juices will flow...
Published 15 Mar, 2018 10:30am
Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads.
Updated 16 Jul, 2015 10:41am
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.
Updated 06 Aug, 2018 12:41pm
Eight reasons why working in the advertising industry is simply awesome!
Updated 12 Jul, 2018 11:58am
A guide for the agencies who want to make it big on the international front.
Updated 03 Aug, 2018 04:49pm