“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
Client agency relationship
Learning To Collaborate
To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis.
The HiPPO Is Not Always Right
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
"The core objective of advertising is to have a message retained in a very cluttered environment"
Amir Haleem, CEO, Skale Interactive and Kueball Digital, speaks about the complexities in the client-agency dynamic.
No Money. No Honey.
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
Is Your Client Really So Unreasonable?
Muneeb Akram experiences a change in perspective after moving to the client side.
From Dark To Light?
Taimur Tajik moves from the agency to the client side.
The smart thinking behind Ogilvy’s rebrand
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
WPP’s lost opportunity
What ultimately went wrong in Sir Martin Sorrell's great empire.
How to become world-class?
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
The power of potential
Owner, barely average. design, discusses advertising that speaks openly about things rather than just coffee.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
Sometimes life is just a pitch!
How to win at pitches.
When life gives you lemons, don’t squeeze them too hard
The more you squeeze an agency, the less the creative juices will flow...
Where is the beef?
Agencies and clients have a lot to learn from each other. They must start thinking like one another to create great ads.
How to waste money, bankrupt channels and drive audiences crazy?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!
How to win international awards?
A guide for the agencies who want to make it big on the international front.