“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
Changing client agency dynamics
Learning To Collaborate
To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis.
"The core objective of advertising is to have a message retained in a very cluttered environment"
Amir Haleem, CEO, Skale Interactive and Kueball Digital, speaks about the complexities in the client-agency dynamic.
From Dark To Light?
Taimur Tajik moves from the agency to the client side.
Will agencies bite the bullet?
Agencies must embrace a fluid marketplace model to sustain creativity and profits.