Aurora Magazine

Promoting excellence in advertising

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The Good, the Bad. The Agency.

The Good, the Bad. The Agency.

Taimur Tajik on why a pressure cooker culture is driving creatives away from ad agencies. Updated 02 May, 2025 05:02pm
Balance in the Age of the Always-On Culture

Balance in the Age of the Always-On Culture

Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan. Updated 02 May, 2025 02:35pm
King of Content Cool

King of Content Cool

Alifya Sohail profiles YouTube star Irfan Junejo. Updated 08 Mar, 2025 12:37pm
Not Quite Quitting

Not Quite Quitting

Tyrone Tellis analyses the emerging trend of ‘quiet quitting’. Published 07 Jan, 2023 11:33am