Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
brands and strategy
The Rise (and Fall) of Brand Purpose
The future of branding is not about pretending you are saving the world. It's about delivering real value with transparency and a healthy dose of honesty, argues Ad Mad Dude.
The Struggle To Keep Up-To-Date
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Everyone Needs Brand Love
Nothing works better than emotional advertising, writes Taniya Hasan.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Think Like a Human, Build Like a Brand
Taimur Tajik on how brands can make their customers love them unconditionally.
Perfectly Imperfect
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.