As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
brands and strategy
Nothing works better than emotional advertising, writes Taniya Hasan.
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Taimur Tajik on how brands can make their customers love them unconditionally.
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.