Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Brands and sports marketing
Game on – the need for sports sponsorships
Brands need sports to live. It is a symbiosis. Sports also need brands to survive.
How to be successful at sports sponsorships
From sponsoring clubs like Arsenal and Chelsea to tournaments like the ICC, how Emirates nailed sports marketing.