The Extraordinary Power of Storytelling In times of crisis, smart brands resort to stories rather than consumer promotions. Published 19 Oct, 2022 10:54am
“We are a specialist content company that focuses on and specialises in branded entertainment” Rashna Abdi on what led her to establish Vitamin C after leaving IAL Saatchi & Saatchi where she headed the creative department. Updated 18 May, 2022 03:33pm