Being Karachista
A day in the life of Salima Feerasta aka Karachista, one of Pakistan’s prominent lifestyle influencers.
branded content
The Extraordinary Power of Storytelling
In times of crisis, smart brands resort to stories rather than consumer promotions.
“We are a specialist content company that focuses on and specialises in branded entertainment”
Rashna Abdi on what led her to establish Vitamin C after leaving IAL Saatchi & Saatchi where she headed the creative department.
Catching The Virus
How branded content can achieve virality.