Gaming for Engagement
Gamification is emerging as a powerful tool to drive consumer engagement. However, it may not be suitable for every brand, warns Sarah Siddiqui.
brand strategy
The Struggle To Keep Up-To-Date
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Christmas in New York With Brand Santa
Muna Khan ponders over the importance of Santa Claus in advertising.
Dealing with the Complexities of a Proliferating Media
A new model for integrated marketing communications.