Time to Covid Cleanse Agencies
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
Brand and agencies
Bringing in the human equation
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
Sometimes life is just a pitch!
How to win at pitches.