Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Brainchild Communications
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
Taught By Robots?
Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom.
Agency Profiles 2023
From Aurora's annual Fact File FY 2022-23.
Grabbing a piece of the Netflix pie
Can Pakistan’s content creators do it?
The rise of the hybrid planner
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Business Rankings in FY 2016-17
The top communication agencies advertised in print media, TV channels and radio stations in fiscal year 2016-17.
The trap of vanity metrics
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Business Rankings
Top communication agencies which advertised in print, television and radio in Fiscal Year 2015-16.