Did Local Brands Seize the Boycott Opportunity?
Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands.
Boycott
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Cola Next Rides the Boycott
What's next for Cola Next?
Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
Branding in a Time of Boycotts
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.