Aurora Magazine

Promoting excellence in advertising

Boycott

Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Published 15 Jul, 2024 11:09am
Downsizing on the Value

Downsizing on the Value

As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition. Published 10 May, 2024 11:40am
Branding in a Time of Boycotts

Branding in a Time of Boycotts

Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha. Published 10 May, 2024 10:24am