Raising advertising standards
How digital and OOH can take the industry to the next level.
Billboards installation in Karachi
The great outdoors
Why great conversations always take place outdoors.
Losing shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Let there be transparency!
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.
An opportunity for Pakistan’s outdoor industry
The SC ruling is a rare opportunity for the OOH industry to learn from its mistakes and measure quality over quantity.
Eyeballs or oxygen?
To reduce environmental damage, massive urban plantation and a strict billboards installation policy are now imperative.