Styling Success
A day in the life of Ibrahim Shaukat, CEO, Dari Mooch.
Beauty and personal care industry in Pakistan
Sitting Pretty
M. Hussain profiles Mina Salman, Founder, Bagallery.
We Are Not Beautiful
As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.
Aspirations of Beauty
Fatima S. Attarwala explores how Pakistani women approach their beauty.
Looking Good in Times of Stress
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Should Men Look Good Only To Attract Women?
Why are beauty and personal care ads aimed at Pakistani men so lame? Sami Qahar poses the question.
Just Saying
Aurora's editorial from the September-October 2023 issue.
The Beauty of Self-Discovery
Muhammad Ali Khan on how personal care brands have evolved their messaging.
I survived. I soared.
Beauty brands present a canvas to women who carry tales of heroism on their skin.
Beauty and Ethics
Interview with Emmanuel Lulin, Senior VP & Worldwide Chief Ethics Officer, L'Oreal
Beauty is the beast
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
THE BUSINESS OF BEAUTY
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.