Aurora Magazine

Promoting excellence in advertising

BDS Movement of 2023 2024

Did Local Brands Seize the Boycott Opportunity?

Did Local Brands Seize the Boycott Opportunity?

Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands. Published 28 Jan, 2025 04:36pm