“Although creating a visually stellar TVC has its own charm, storytelling gives you a real high.”
In conversation with TVC director Umair Nasir Ali.
Bank Alfalah Rising Star
Fulfilling dreams less extraordinary
Banks have moved beyond product driven advertising, but are they really connecting with their customer base?
The gaps in the middle
Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction.