Aurora Magazine

Promoting excellence in advertising

Baby Boomers

In Pursuit of Wellness

In Pursuit of Wellness

In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin. Published 29 Apr, 2025 12:23pm
Aspirations of Beauty

Aspirations of Beauty

Fatima S. Attarwala explores how Pakistani women approach their beauty. Updated 25 Oct, 2023 03:51pm
I Am a Person, Not a Label

I Am a Person, Not a Label

In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha. Updated 18 Aug, 2023 04:41pm