Aurora Magazine

Promoting excellence in advertising

automobile industry

Crouching Jaguar, Hidden Agenda?

Crouching Jaguar, Hidden Agenda?

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true. Updated 04 Dec, 2024 05:04pm
An Uphill Drive to EV Cool

An Uphill Drive to EV Cool

The government must act now if Pakistan is to find its place in a competitive EV market. Updated 04 Nov, 2024 03:10pm
Revved Up?

Revved Up?

The latest automotive ads in review. Published 18 Aug, 2022 01:39pm
A Bumpy Drive to Recovery?

A Bumpy Drive to Recovery?

Despite a rocky year, there are a few glimmers on the horizons of Pakistan auto industry, writes Mazhar Mohsin Chinoy. Published 20 Jan, 2021 03:36pm