“Pakistan may be a developing country, but there is significant wealth within its population”
Zaeem ul Haque, Director Operations, Dewan Motors, speaks to Fatima S. Attarwala
about marketing a luxury car in times of economic uncertainty.
automobile industry
Crouching Jaguar, Hidden Agenda?
Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.
An Uphill Drive to EV Cool
The government must act now if Pakistan is to find its place in a competitive EV market.
Groping in the Dark for Ideas to Enhance Revenue Collections
Mazhar Mohsin Chinoy sees only more trouble ahead for the automotive industry.
Will There Be Light at the End of the Tunnel?
This has been a very bad year for automobiles, but will its proverbial resilience be able to save it this time?
Revved Up?
The latest automotive ads in review.
Changan Oshan X7: The New SUV Rival
Is Changan offering the perfect SUV for the current financial environment?
Aurora Editorial: Jan-Feb 2021
Aurora's ed on Pakistan’s automotive industry.
A Bumpy Drive to Recovery?
Despite a rocky year, there are a few glimmers on the horizons of Pakistan auto industry, writes Mazhar Mohsin Chinoy.
The Road Ahead for Pakistan’s Auto Industry
In conversation with Ali Asghar Jamali, CEO, Indus Motor Company.