Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
Atiya Zaidi
Ideas for a Greener Climate-Friendlier World
Atiya Zaidi is bowled over by the creativity on display at the Cannes Sustainable Development Goals Awards.
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
+92Disrupt 2023: Day 2
Day 2 unveils marketing insights, tech revolutions, and star-studded panels.
Just Saying
Aurora's editorial from the July-August 2023 issue.
Winning Gold for Pakistan
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
They Made It To Cannes − and Won
Aurora sounds out the three creative winners who won it for Pakistan.
Pakistan’s Remarkable Triumphs at Cannes Lions Festival of Creativity 2023
A low-down of the Cannes Festival.
"As an industry, we have to understand that we are a bothersome disturbance"
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
The Sound of Paint
Osama Saeed covers Nippon Paint's 'Rung Sab Kay Liye' campaign.
An All Too Familiar Conundrum
Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
The Hand That Steadies the Ship
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Wish You Had Been Here!
The experience of hosting the first-ever virtual Effie Awards.
RSVP for a Fantastical Iftar
Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.
Are you here to RETIRE?
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
All suited up and nothing to do?
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
The drums of success
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
More power to our Superwomen!
Two Pakistani advertising women make it to the global list for their outstanding talent.
Fly you fools!
Why is it important to be in charge of your careers.
Roaring With Cannes Lions
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Bring your kids to work
How can organisations employ more women and retain them too.
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
Tibet Snow: searching for the past glories
Charting Tibet Snow's brand journey.
Fear of creativity
How we can cultivate a culture of fearlessness.
Working for a higher purpose
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
Goodbye creativity?
Examining the reasons behind the deteriorating quality of creative work in Pakistan.
Eight ads based on sound creative ideas
The Executive Creative Director of Ogilvy & Mather Pakistan, shares her favourite ad campaigns.