The End of an Era and the Hope of a Revival
Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
Asiatic Public Relations
A Visionary Leader and Inspirer: Prince Karim Aga Khan (1936-2025)
Anwar Rammal pays tribute to His Highness Prince Karim Aga Khan (1936-2025).
A Passion for Shaping Minds
Sophia Khan profiles Mustafa Hussain, Senior Manager, Corporate Communications and PR, Foodpanda.
Babar Ayaz (1949-2024) Pioneer of Pakistan’s PR Industry
Menin Rodrigues remembers Babar Ayaz.
Advertising vs. PR
Why we distinguish between advertising and public relations.
Uncertainty in a Time of Crisis
Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed.
The understated Farahnaz Haider
Farahnaz Haider Shaikh, CEO, Five Communications, in profile.
Fault lines beyond media
A growth in media choice has exposed flaws within advertising.
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.