The Apple of My Eye
Is Taylor Swift the Apple of the music industry?
Apple Inc.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
Gimmick or genius?
What the new iPhone 11 says about the Apple brand.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Is iPhone X Samsung’s most profitable product?
Even if the new iPhone X has record-breaking sales, Samsung still pocket $110 for every unit sold!
Celebrity restraint
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.