Ans Khurram explains the three thresholds of data and how and when to use them.
Published 26 Mar, 2022 10:50am
Ans Khurram gives his five best tips on how to make your insights actionable.
Published 19 Mar, 2021 03:32pm
Even as economies reopen, consumers are likely to remain wary of straying too far from home.
Published 01 Dec, 2020 04:04pm
How the customer experience has gone from a competitive differentiator to a business imperative.
Updated 05 Aug, 2020 11:06am
Why is it that Pakistanis don't find the notion of going cashless appealing?
Updated 27 Aug, 2019 10:42am
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Published 01 Jul, 2019 09:52am
Pakistan needs to equip its population with digital skills or risk being left behind.
Updated 18 May, 2019 01:05pm