Beware of the Metric
Metrics deserve both our respect and our caution, writes Ans Khurram.
Ans Khurram
Drilling Down to Simplicity
Effective data analysis does not necessarily equate to complexity, although achieving simplicity can be complex, argues Ans Khurram.
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
How to Be Data Smart
Ans Khurram explains the three thresholds of data and how and when to use them.
Reading the Right Meanings Into Insights
Ans Khurram gives his five best tips on how to make your insights actionable.
Preparing for the Homebody Economy
Even as economies reopen, consumers are likely to remain wary of straying too far from home.
The Frowns that Ruin Businesses
How the customer experience has gone from a competitive differentiator to a business imperative.
Finding the right relevance for digital financial services
Why is it that Pakistanis don't find the notion of going cashless appealing?
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Arresting a dangerous divide
Pakistan needs to equip its population with digital skills or risk being left behind.