AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Updated 10 Jan, 2024 10:43am
Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed.
Published 24 Dec, 2020 12:14pm
Can the advertising industry press the reset button?
Updated 28 Dec, 2020 04:00pm
In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset.
Updated 20 Dec, 2019 10:25am
The impact of the prevailing economic situation on marketing and advertising.
Published 16 Jul, 2019 09:46am
How technology is changing the fundamentals of the agency model.
Published 25 Jan, 2019 10:00am
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
Updated 28 May, 2018 11:13am
Media predictions for 2018.
Updated 13 Jan, 2018 10:09am
A life exemplified by "keep calm and carry on"
Updated 08 Jun, 2015 10:35am