Aurora Magazine

As Pakistan struggles to seek growth in an uncertain and inflationary environment, the government must rebuild trust with its citizens by fostering transparency, accountability, and open communication, writes Amin Rammal. Updated 04 Sep, 2024 10:05pm

AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal. Updated 10 Jan, 2024 10:43am

Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed. Published 24 Dec, 2020 12:14pm

Can the advertising industry press the reset button? Updated 28 Dec, 2020 04:00pm

In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset. Updated 20 Dec, 2019 10:25am

The impact of the prevailing economic situation on marketing and advertising. Published 16 Jul, 2019 09:46am

How technology is changing the fundamentals of the agency model. Published 25 Jan, 2019 10:00am

Business models for creative agencies are under increasing threat due to the entry of the big technology companies. Updated 28 May, 2018 11:13am

Media predictions for 2018. Updated 13 Jan, 2018 10:09am

A life exemplified by "keep calm and carry on" Updated 08 Jun, 2015 10:35am