The End of an Era and the Hope of a Revival
Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
Amin Rammal
Rebuilding Trust for Pakistan’s Economic Revival
As Pakistan struggles to seek growth in an uncertain and inflationary environment, the government must rebuild trust with its citizens by fostering transparency, accountability, and open communication, writes Amin Rammal.
Agency Business and the Future
AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Uncertainty in a Time of Crisis
Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed.
The Great Covid-19 Reboot
Can the advertising industry press the reset button?
Life in beta
In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset.
Weathering the downturn
The impact of the prevailing economic situation on marketing and advertising.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
The future of media
Media predictions for 2018.
A tribute to Fawad Akhter Ali (1973-2015)
A life exemplified by "keep calm and carry on"