Aurora Magazine

Promoting excellence in advertising

american politics

Trial by Algorithm

Trial by Algorithm

When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail. Updated
Keep Calmala and Carry Onala

Keep Calmala and Carry Onala

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections. Updated
Harris vs Trump

Harris vs Trump

Lessons in marketing from Kamala Harris and Donald Trump's presidential debate. Updated
The World in 1998

The World in 1998

Julian Saunders looks back 25 years and concludes that what humans do with an invention is uncontrollable, but that old-fashioned virtues endure, especially when dealing with our customers. Updated