Dalda: the essence of motherhood
Charting Dalda's brand odyssey.
Amber Rauf
Doling out reel advice
Pakistan's cinematic revival poses new opportunities for brands to exploit effectively.
The life and times of an ad child
Looking back with wonder...
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
The magic, art and science of meshing branded content into films
What brands should do to take effective advantage of Pakistan’s cinematic revival.
Lowe rebrands
Interview with Amber Rauf, Director Strategic Planning & Corporate Communications, MullenLowe Rauf.
The Eat Market
As the foodie revolution entrenches itself further, food business owners will have to professionalise their marketing.