Gaming for Engagement
Gamification is emerging as a powerful tool to drive consumer engagement. However, it may not be suitable for every brand, warns Sarah Siddiqui.
Amazon
What Is Not Going To Change
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
The Top 5 Brands Going Green in 2023
Taimur Tajik picks his Top 5 brands going green in 2023.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
A Few of my Favourite Things
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
Can Pakistan Become a Market of Tomorrow?
Amir Jahangir discusses how Pakistan can transform its inherently rich potential into meaningful economic growth.
Bouncing Back from the Brink
Despite the current bleak scenario, Pakistani start-ups need to exercise patience
to ride out the storm.
Want a Great Idea? First, You Need Lots of Ideas
Julian Saunders provides his methodology on how to generate plentiful ideas.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
Thought Leadership as a Communication Strategy
Muhammad Ali Khan on how to acquire authentic brand power.
Amazon Buys MGM
Why the deal is more about potential than about performance.
Bricks-and-Mortar in 2021
Was moving online a solid move for retailers post Covid-19?
Amazon Comes To Pakistan
How will Pakistan’s addition to Amazon’s seller’s list impact its e-commerce landscape?
In Conversation with CEO, Extreme Commerce
Sunny Ali speaks about the prospects of Amazon coming back to Pakistan.
Whatever will Big Tech be up to next?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Pakistani start-ups: The next innovation district
Pakistan’s entrepreneurial ecosystem has made immense strides, but this is only the beginning, writes Nabeel Qadeer.
The medium is still the message
Why controlling where your brand is seen matters even more today.
Facebook plays cupid despite trying times!
Facebook announce a dating feature that is set to compete with Tinder and Match.
Advertising's Amazing Amazon
Mahgul Jawed, General Manager, Interflow Communications, in profile.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
Not quite everything has changed
Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective
Technology and design in a post Apple world
Interview with Shakir Husain, Founder and CEO, Creative Chaos.