On Their Terms Only
Alyan Khan-Yusufzai comments on how Gen Z is rewriting the rules of working in Pakistan’s ad industry.
Alyan Khan Yusufzai
Why the World Can’t Get ‘Knafeh’ of Dubai Chocolate
Alyan Khan Yusufzai on how Dubai Chocolate expanded from a treat to becoming an example of modern brand storytelling.
The Way the Reels Crumble
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
Hey Chatbot! Do I Really Need You?
Adopting AI without a clear purpose or sense of outcome can cause
more trouble than benefit, argues Alyan Khan-Yusufzai.
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?