Trial by Algorithm
When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail.
alifya sohail
“Once our video infrastructure is on-chain, creators and audiences will have ownership of content, making it impossible for any single entity to remove or control that content”
Alifya Sohail speaks to Umair Masoom, Founder and MD, Myco, about the benefits Myco’s Web3 streaming platform will bring to audiences.
“We made thrifting cool again by building a community and a culture around it”
Nofal Khan, CEO, Swag Kicks, speaks to Alifya Sohail about the evolution of Swag Kicks since its inception in 2019.
Substance Over Symbolism
Alifya Sohail profiles Rabel Sadozai, Director, Marketing and Sales, Fatima Group.
New Frontiers in Climate Science: Pakistan’s Win
In conversation with Dr Zubair Khalid, recipient of the Gordon Bell Prize 2024.
“The key is to blend global knowledge with local insight so that the solutions are relevant and effective for Pakistan”
Namra Khalid, Founder, Karachi Cartography, speaks to Alifya Sohail about the critical importance of map making in identifying sustainable solutions for communities most affected by climate change.
The Transformative Power of Collective Efforts
Alifya Sohail charts the journey of Behbud Association, Karachi.
Textured Brilliance: Beyond the Canvas
Alifya Sohail profiles Noorjehan Bilgrami, Visual Artist, Curator and Director, KOEL.
From Inflation to BDS: Survey Report
Insights from Aurora’s Dipstick Consumer Survey conducted in May 2024.
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.