Welcome to the Age of CreAItivity
AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez.
Ali Rez Impact BBDO
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
Hits and Misses 2023
Seema Jaffer gives her verdict.
What Will Pakistani Advertising Look Like in 2098?
Ali Rez imagines the next 75 years – if only we could choose.
“I’m quite weary of agencies that say we’re not in it for the awards”
Zeenat Chaudhary catches up with Ali Rez, Chief Creative Officer, Impact BBDO MENAP, who was recently chosen as the MENAP region’s first jury president for Cannes Lions.