Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
Ali Rez Impact BBDO
Welcome to the Age of CreAItivity
AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez.
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
Hits and Misses 2023
Seema Jaffer gives her verdict.
What Will Pakistani Advertising Look Like in 2098?
Ali Rez imagines the next 75 years – if only we could choose.
“I’m quite weary of agencies that say we’re not in it for the awards”
Zeenat Chaudhary catches up with Ali Rez, Chief Creative Officer, Impact BBDO MENAP, who was recently chosen as the MENAP region’s first jury president for Cannes Lions.