“We had a groovy thing goin...”
How Interflow has weaned a new generation of ad persons.
Ali Hayat
The 'wondrous' world of Ramzan campaigns
Although Ramzan brings with it a treasure trove of behavioural insights, very few ad agencies effectively mine them.
Come to the Dark Side
"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."