A Quest for Virtual Authenticity
Faizan Syed discusses the rise of virtual influencers and their impact on marketing.
algorithms
Cracking the Gen Z Code
As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer.
Creativity in Crisis
Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
Embracing the Inevitable
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.