HI Versus AI
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
AI in Pakistani advertising
Just Saying: AI, Creativity and Us
Aurora's editorial from the November-December 2024 issue.
When Your AI Turns into a Diva
The AI began as a dream come true, until suddenly, it decided it had enough of churning out inanities... Umair Kazi tells the tale.
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Welcome to the Age of CreAItivity
AI can be a wonderful tool when deployed with the reasoning, training and creativity only people can bring, writes Ali Rez.
Helping Young Creatives Navigate Their AI Impulses
Nagin Ansari provides a guide on when and when not to use AI.