From support medium to starring role
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Ahsan Shaikh
Outdoors goes digital
How brands and media agencies can take advantage of the Out of Home digital opportunity.
"We try to inspire and create great work together for our brands"
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide and Ahsan Shaikh, CEO, Kinetic Pakistan.