Caught Betwixt
The dilemma of choosing between a global and a local client.
Agency life
Are Agencies and Clients Hearing Each Other?
Agencies and clients must work harder to develop a deeper understanding
of the dynamics of each other’s business.
No Money. No Honey.
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
The Inefficiency Model
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Is Your Client Really So Unreasonable?
Muneeb Akram experiences a change in perspective after moving to the client side.
Couldn’t Hack It
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
From Dark To Light?
Taimur Tajik moves from the agency to the client side.
Working Under the Microscope
The negative impact of micromanagement on creative agencies.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
Sometimes life is just a pitch!
How to win at pitches.
When life gives you lemons, don’t squeeze them too hard
The more you squeeze an agency, the less the creative juices will flow...
That’s it. I’m quitting… tomorrow
Moments that make me wonder why I still work in the ad industry.