The Inefficiency Model
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Agencies of Pakistan
Merging Capabilities to Deliver a Better Brand Experience
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Evolve and Diversify
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
The Death of Bull
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
Time to Covid Cleanse Agencies
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
Welcome to CoLab
Faraz Maqsood discusses the transformations to look out for in the new agency structure
Changing the dynamics of the agency talent pool
The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.
Ogilvy bags an Effie!
Shan Foods ‘KhaanaWithParosi’ won a Silver at the APAC Effie Awards 2018.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
How to win international awards?
A guide for the agencies who want to make it big on the international front.