Aurora Editorial: Nov-Dec 2021
Aurora's ed on why agencies are feeling besieged lately.
agencies in covid
The Inefficiency Model
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Merging Capabilities to Deliver a Better Brand Experience
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Evolve and Diversify
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
The Death of Bull
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
Time to Covid Cleanse Agencies
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
A New Roadmap For Businesses
New business models in a post Covid-19 world.