Creativity in Crisis
Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
agencies and creatives
Flying High on Empty Balloons
In the rush to compete, non-traditional agencies are hiring young people to fill top positions without the relevant experience.
"Agencies are conditioned to think inside the box, which is why they come back with the same ideas again and again"
Sami Qahar, Executive Producer, Stimulus Productions, speaks to Aurora about the factors holding back Pakistan’s creative output.