Aurora Magazine

Are Agencies and Clients Hearing Each Other?

Agencies and clients must work harder to develop a deeper understanding of the dynamics of each other’s business. Published 14 Jul, 2022 10:20am

Boosting Agency Morale

Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people? Published 25 Jan, 2022 12:26pm

"Agencies are conditioned to think inside the box, which is why they come back with the same ideas again and again"

Sami Qahar, Executive Producer, Stimulus Productions, speaks to Aurora about the factors holding back Pakistan’s creative output. Published 14 Jan, 2022 03:26pm

The HiPPO Is Not Always Right

Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi. Published 13 Jan, 2022 05:26pm

Squeezing Out the Sweet Spot

Highlights of the themes emerging from Aurora’s annual Talking Heads poll. Published 12 Jan, 2022 03:30pm

Regaining the Creative Space

Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground... Published 11 Jan, 2022 05:33pm

How Good Is Your Squid Game? 

Agencies will have to live with their creative monopoly being put under further pressure. The solution: work smarter and better. Published 08 Jan, 2022 04:47pm

The Gold Standard of Consistent Leadership

Syed Amir Haleem kicks off the first of seven articles on the importance of supply chain management. Updated 10 Jan, 2022 03:06pm

Merging Capabilities to Deliver a Better Brand Experience

Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem. Published 30 Jun, 2021 04:06pm

Savor the Experience… Someday

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published 12 Feb, 2021 04:43pm

We Are a Solution Industry Not a Service Industry

Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients. Published 13 Jan, 2021 03:19pm

From Dark To Light?

Taimur Tajik moves from the agency to the client side. Published 20 Nov, 2020 06:22pm

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure Published 20 Jan, 2020 09:55am

Talking Heads 2019 - Part One

Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019 Updated 14 Dec, 2019 12:09pm

Changing the dynamics of the agency talent pool

The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change. Published 11 Apr, 2019 10:38am