Are Agencies and Clients Hearing Each Other?
Agencies and clients must work harder to develop a deeper understanding
of the dynamics of each other’s business.
Agencies
Boosting Agency Morale
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
"Agencies are conditioned to think inside the box, which is why they come back with the same ideas again and again"
Sami Qahar, Executive Producer, Stimulus Productions, speaks to Aurora about the factors holding back Pakistan’s creative output.
The HiPPO Is Not Always Right
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
Squeezing Out the Sweet Spot
Highlights of the themes emerging from Aurora’s annual Talking Heads poll.
Regaining the Creative Space
Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground...
How Good Is Your Squid Game?
Agencies will have to live with their creative monopoly being put under further pressure. The solution: work smarter and better.
The Gold Standard of Consistent Leadership
Syed Amir Haleem kicks off the first of seven articles on the importance of supply chain management.
Merging Capabilities to Deliver a Better Brand Experience
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
Savor the Experience… Someday
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
From Dark To Light?
Taimur Tajik moves from the agency to the client side.
Welcome to CoLab
Faraz Maqsood discusses the transformations to look out for in the new agency structure
Talking Heads 2019 - Part One
Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019
Changing the dynamics of the agency talent pool
The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.