How Creativity Can Change the World
Ad agencies need to reimagine their mission, writes Afzal Hussain.
Afzal Hussain
Is Your Brand Climate Positive?
Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain.
How Well Does Your Consumer Behave?
Afzal Hussain writes about improving consumer marketing through behavioural change.
Talking Heads 2023
Aurora polls Pakistan’s agency heads.
Boosting Agency Morale
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
Revamping Public Health Communication
Public health communication in Pakistan needs a behavioural overhaul.
Shell-Shocked or Ready to Pounce?
Afzal Hussain on the stark choices awaiting agencies and brands.
Do you really feel as good as you think you look?
Why personal care marketing needs a big rethink.
Apocalypse or utopia?
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
When life gives you lemons, don’t squeeze them too hard
The more you squeeze an agency, the less the creative juices will flow...
How to become a challenger brand
Six guidelines on how new and small brands can beat strong and established players.
The exactitude of simple ideas
Why brutal simplicity in thought is so vital to good advertising.
Eight ingredients to ruin Pakistan’s ad industry
Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas.